Creating a good home page for a brand new website can be very exciting, and tempting to add as much as you possibly can. Or so scary you just don’t know where to start. I have made a list of the main features which should help you start putting the foundations down for a great home page.
A clear Navigation.
Your website menu should be clear, simple and easy to access, usually at the top of the page, with names that represent the content well. Don’t be tempted to add in a hundred pages (slight exaggeration here) Between 5-8 pages on your main menu is enough, if you really need more then add them in as links on the relevant pages for the content.
This links with the minimal menu pages, white or clear space helps to declutter a page, too much on one page will confuse a visitor and they will leave.
These need to be easily visible on your home page, an email address and phone number placed above the fold is best. Adding your full contact details in the footer also works as it will then appear on each page and is accessible for any potential customers/visitors to contact you. If you hide your details away you will find visitors leaving your page before they find them, and possibly getting frustrated.
Using high quality images, taken by yourself or a professional is always better then using stock images, you have no idea how many other people are using the stock ones. If you are unable to take images yourself or a professional stretches your budget too far, then make sure you use images with a free license. Making sure you have the correct permission to use your chosen images will save you a lot of agro in the long run.
Check out Pixabay or Unsplash for great license free images.
Explain what you do – what is your business about?
In this section, explaining exactly what it is your business does, which services you offer or what it is that you make and sell, it will help your customers decide if they are in the right place for what they are looking for. Having an unclear homepage will turn potential customers away and onto your competitors website, which you don’t want.
Call to Action
The above should then lead nicely onto what you want your potential customer to do, it could be to email you, join a newsletter list, buy your product or use your service.
Logo and Business name
Hugely important – These should be placed prominently above the fold of your homepage, tell everyone who you are, this is all part of your branding. Also if you use any colours in your logo, make sure you keep them consistent throughout your website. Try and stick to around 3 colours maximum, and the variants of the them.
Social Media links
Consistently placing Social Media links in your header or footer will help you build your following which will in turn increase the traffic to your website.
If you have positive reviews from happy customers then share them proudly on your home page, one thing people love, is to read happy testimonials, it makes them feel more confident in using your services or buying your products if they know others have had a positive experience.
Blogging is a great and easy way to show what you know, not only does it continually update your website every time you create a blog post (good for search engines) it also gives you the opportunity to show potential customers that you are an expert in your field. You can write about anything that is connected to your business, try to keep it light hearted and fun and less formal, show your customers that you are human. Try adding a section of your most recent posts on your home page.
That’s all for now.