This weeks post is on picking the right Domain name – Being Brand Friendly.

Getting the right Domain name from the start is key to your business. It’s how potential customers recognise you, and can find your online store.

When picking a name try and answer the following questions:

  • Is it short and simple?
  • Is it memorable?
  • Does it reflect your business brand?
  • Has it got any symbols in it that can make it difficult to read?
  • Does it explain what my business is about?

Usually the best ones are your business name, or if you are more well known, your slogan, for example www.diy.com is B&Q’s

Here is a longer example:

If your business is called Unique, and you sell clothes online and in your store, then www.clothingonlinestore.com is too long, generic and says nothing about your brand. It will more than likely be passed over.

Whereas www.uniqueclothing.com tells your customers they are in the right place, what you sell and it’s simple and memorable for them to be able to find you again.

Don’t just pick the first name that comes to mind as you may later regret it. Sleep on it, mull it over and make sure it’s right. Maybe try it out on friends and family, see if they have any views on what you have chosen.

Once you have decided on your Domain name, you will need to see if it’s available to register. So if you have a short list and your number one has already been taken, you have another to fall back on.

.com or .co.uk? you have three options.

It may be tempting to go for the cheapest option which is usually .co.uk but if you are planning to sell your products/services to a wider audience, say across Europe then you are probably wise to go for a .com address, as E.U. search engines favour .com’s over .co.uk, which is predominately for the U.K. market.

Secondly if your website is aimed at U.K. customers then stick with a .co.uk. 

Thirdly if you are not sure, then go for both and have one address redirect to the other, they are not usually that expensive around the £8 – £12 per year. Although there are a huge number or domain ends to choose from, have a look and pick the right one for you. However as I have said above if you are not sure, the safe bet is to stick to the .co.uk.

Hopefully the above is helpful, that’s all for now.

Laura x